DESIGN THINKING AS A WAY TO FIND NEW SOLUTIONS FOR TREATING ATOPIC DERMATITIS
Atopic dermatitis is a disease that affects more than 2 million Brazilians every year and still has no cure. In order to find new ways to minimize this problem, the Brazilian Support Association of Atopic Dermatitis (AADA) called us to create and facilitate two Design Thinking workshops in São Paulo.
"WE NEED TO THINK ABOUT MORE HUMANIZED TREATMENTS, WITH MORE EMPATHY, WHICH IS WHAT DESIGN THINKING PROPOSES." – JULIA AKEMI MORAES, PATIENT.
Among patients, doctors, psychologists and family members, the two workshops gathered 66 participants from 8 different countries.
The first workshop was held during the International Symposium on Atopic Dermatitis (ISAD 2016). The activities prepared for this workshop helped the participants to build personas, identify their challenges, create mental maps and think of new solutions that combine words from the mental map with challenges faced by people. The best ideas were prototyped and validated through a oral narrative.
In the second workshop, we added the e-Patient figure, an empowered patient who participated actively with his or her own opinions. Besides that, during the ideation process, User Journey Map, Tomorrow's Headlines and 5W2H tools were also used.
Assembling a fictional product and creating a movie poster were some of the exercises that led the participants to develop creative ideas in a fun way.
As a result, we delivered to AADA a portfolio of ideas for new viable and desirable solutions for the treatment of patients with atopic dermatitis, achieved through the Design Thinking process.