RECOMMENDATIONS FOR URUGUAY'S
PUBLIC POLICY FOR DESIGN
In order to improve the country’s economic development, the Uruguayan government began investing in the competitiveness development of key sectors that could boost its growth. In this context, design was identified as a strategic activity, since it is transversal across all sectors and aligning it with key sectors immediately increases the competitiveness of the country as a whole.
14 TECHNIQUES AND TOOLS COMPOSED OUR METHODOLOGY, APPLIED BY 3 RESEARCHERS AND CONSULTANTS IMMERSED FOR 6 MONTHS, THROUGHOUT 18 TECHNICAL VISITS. THESE LED INTO A SERIES OF RECOMMENDATIONS FOR THE COUNTRY'S PUBLIC POLICY OF DESIGN.
In this context, the Conglomerado de Diseno (Design Cluster), the Consejo de Diseno (Design Council) and the CDU (Chambers of Design) began to develop public policies for design and promote the sector within the country. In need of an external consultancy to research and advise on these objectives, this group of institutions, funded by the Ministry of Industry, approached us.
Our response was a collaborative two-part study that combined our own Design Diagnostics and Benchmark tools with a co-creation workshop. These made it possible to gain a broad and in-depth understanding of design in Uruguay.
The carried methodology included 194 valuation metrics, analysis and comparisons with 20 other countries. It also identified strengths, weaknesses and opportunities as well as mapped future scenarios for the use of design within the country.
In addition to the workshop, presentation and consultation, two reports were delivered: a preliminary report with the whole research, data collection and analysis, and a final report containing a set of 16 recommendations to boost the design sector in Uruguay with planning in the short, medium and long term.