DIAGNOSIS OF BRAZILIAN DESIGN BECOMES
A REFERENCE FOR THE INDUSTRY
AND SERVICE SECTORS
Design is considered an important link in between industry and market as it directly influences on the development of products perceived as high quality and performance. The Brazil Design Center (CBD) and the Ministry of Development, Industry and Foreign Trade (MDIC) through the Brazilian Agency for the Promotion of Exports and Investments (Apex-Brasil), developed the Diagnostic Review of Design in Brazil with the purpose of creating a reference for the development of design in industry and create the groundwork for the development of a design public policy for the country.
UNPRECEDENTED IN BRAZIL, THIS STUDY FOCUSED ON UNDERSTANDING DESIGN IN THE INDUSTRIAL AND SERVICE SECTORS, AND HAD THE PARTICIPATION OF MORE THAN 300 BRAZILIAN COMPANIES. THE OUTCOME BROUGHT UNRELIEVED DETAILS ABOUT DESIGN MANAGEMENT AND INNOVATION WITHIN THESE SECTORS,
AND STILL SERVES AS A REFERENCE FOR POLICYMAKING AND STRATEGIC
DECISION-MAKING REGARDING DESIGN USE.
Our main contribution on this project was to undertake the gathering and analysis of primary data within industry, making it possible to assess and understand design in several key industrial and service sectors. The survey was based on the Design Management Staircase and to ensure reliable information, we joined forced with industry associations throughout Brazil.
Such analysis are essential, as relations become visible, e.g. the size and formation of the design departments in different sectors and the turnover that each configuration generates, enabling the identification of new strategies and acknowledgment of design as a tool that enhances the development of industry.
In addition, we also ran a design benchmark comparing the companies with similar samples from Europe and other sectors in Brazil. The analysis covers aspects such as: design management levels; attributes of successful product development; innovation; investment priorities; design management; strategy; design planning; business benefits of design; design capacity; design process; and design research. The full report is available here for download.