© 2017 DUCO

INVOLVING STAKEHOLDERS

IS A GREAT IDEA!

Creating and developing new products and services is no longer an activity conducted exclusively by the company's top management team. It has become increasingly useful

to involve stakeholders in this process. Sebrae Paraná is an organization that has successfully applied this practice and achieved very positive results since working with us.

CO-CREATION WORKSHOPS BRING TOGETHER EVERYONE INVOLVED IN THE PROCESS, AND GUARANTEE PRODUCTS AND SERVICES ALIGNED WITH THEIR NEEDS. AFTER THE RESULTS OF A WORKSHOP DEVELOPED WITH US, AN ANNUAL SEBRAE PARANÁ EVENT INCREASED ITS AUDIENCE BY 5 TIMES FROM ONE YEAR TO THE NEXT.

For them, co-creation workshops became the main way of dialogue in between customers, stakeholders and the company’s team. We have been preparing and facilitating some of these events since 2014, involving more than 100 people to help the company to:

• Create attractive event themes to increase the participation of Sebrae customers;

• Offer innovative services through unforgettable learning experiences;

• Construct internal marketing actions from employees' wishes;

• Ideate further programs for highly successful services in Sebrae’s portfolio.

 

During these workshops, we guide the participants through the ideation process and involve them on creating and developing ideas. The activities are organized following a strategic flow, and seek to collect insights through specific tools and methods of Design Research, Design Thinking and Service Design.

 

This work has been resulting in the creation of value-added products and/or services, since they were suggested by the ones who will either use or apply them, and are based on real needs and desires.